Nature’s Performance Fibre

Merino is 96% better than polyester at buffering moisture, meaning it absorbs moisture (sweat) from your skin and slowly releases it in changing conditions, keeping you drier and more comfortable when the day heats up or you’re pushing through a climb.

Merino naturally smooths out temperature extremes, keeping your temp steady during sudden weather shifts or stop-go activities. Instead of overheating or suddenly shivering, Merino adapts to you, keeping you cool when you’re hot and warm when you stop.

Merino wool fibre both naturally resists odour and creates a less favourable environment for odour-causing bacteria to thrive. Less damp fabric against your skin, less post-mission stink, more wear between washes than your synthetic alternatives.

That moment when you stop moving and the cold hits? Merino buffers it. Wearers rated Merino significantly warmer and more comfortable than cotton, viscose, and polyester in the 25 minutes after exercise in a moderately cold environment.

Merino wool doesn’t stop working when it’s wet. Instead, Merino's fibre structure keeps generating a small amount of heat as it absorbs moisture, continuing to regulate your temperature instead of turning cold and clammy against your skin

Merino wool is significantly finer than the thicker, itchy wool in Grandma’s sweaters. That means it bends against your skin instead of prickling like thicker fibre, and creates more of a high-performance feel. Smooth and soft with a clean, sleek finish.

Merino fibre is made of keratin, the same protein as human hair. Keratin’s structure has two key layers: a hydrophobic outer layer that repels water, so rain and splashback bead off, and a hydrophilic core that attracts moisture vapour and can absorb up to 30-35% of its weight in moisture vapour before feeling wet. 

This fibre structure is how Merino manages moisture and regulates your temperature – because those two things go hand in hand. Sweating is your body’s way of cooling you down and regulating your temperature, so when that sweat gets stuck next to your skin, you stay warm and you feel wet. That’s why ‘breathable’ clothing that can absorb moisture and release it, is so important. Like Merino. 

As Merino absorbs moisture vapour from your skin, it undergoes an exothermic reaction. It slowly releases heat, which keeps you warm in cold conditions. That’s what keeps your microclimate steady between working and recovering. It’s also what makes Merino wool good for both summer and winter: when you’re sweating in the heat, Merino helps that sweat vapour escape, which cools you down and helps regulate your body temperature.

Engineered from wood pulp sourced from sustainably managed forests, Tencel is biodegradable, strong, soft and breathable. It brings an added softness to materials.

A natural choice, organic cotton gives our lifestyle looks their casual feel while adding structure and durability to Merino blends. Soft on skin, better on the planet. 

A natural plant fibre, Hemp is breathable, three to four times stronger than cotton, and gets softer every time you wash it. It adds extra durability right where it’s needed. 

We partner with the world’s best in Wool manufacturing to ensure quality, transparency, and ethical production. We are leading the charge in future-proof apparel.

Merino Wool is 96% better than polyester at sweat management. It adapts in ‘stop-go’ sports to keep your microclimate dialled - warm when you’re standing still, dry when you’re pushing hard.

Sometime back in the early noughties, a storm-chasing Kiwi ski bum living out of a ski bag pondered a big problem - his gear wasn't cutting it for both epic mountain missions and post-shred hangs at the bar. Here we are 16 years later.