Our Athletes
We partner with world class athletes and grassroots instigators from around the globe to put Mons Royale on nature's favourite playground.
"The Icon of Style"
Gigi Rüf
Gigi is one of the most influential and stylistically distinctive professional snowboarders in the world. Known for an effortless, creative approach to terrain, he blends freestyle expression with technical backcountry riding in a way that has inspired riders across generations.
"Creativity is everything"
Finn Bilous
Finn’s skiing is characterised by creativity, fluidity, and progression, bringing a freestyle mindset to big mountain ski lines. His approach resonates both in formal competitions and in freeride media and film projects.
"Boldness and precision"
Jess Hotter
Jess Hotter is a world‑class New Zealand freeride skier renowned for her bold line choices, technical skill, and competitive success in the toughest big mountain ski circuits in the world.
"Every day is a dream"
Robin Goomes
Robin is one of the most exciting freeride mountain bikers in the world, known for pushing boundaries in style and skill. She has established herself within the global freeride scene through a combination of bold riding, technical tricks, and fearless competition.
“We’re stoked to be putting Merino on the shoulders of athletes in mountain terrain across the globe. From our base in Wānaka New Zealand to the mountains of Innsbruck and Squamish, we’re backing Kiwis all the way.”
Mons Royale
The Journal
How to layer for the backcountry with Natural Selection Tour
“Having gear that works in the toughest conditions is key to surviving. Your layering matters. What’s next to skin matters.”
NST Snow 2026: Snowboard Results from Revelstoke
That’s a wrap for NST Snow 2026, and Mons athlete Gigi Rüf has performed in classic Gigi Rüf style.
Behind the Design: AT Shirt vs Breezer Shirt
Shirts have hit the fan. Introducing the Breezer and AT Shirts: the nuts, bolts, and best pick for your mission.
CLUBHOUSE VOL.16 with Gigi Rüf and Mons Royale
A special night in Innsbruck feat. custom balaclava workshops and yarns with the snowboard legend himself.
