New Arrivals

Merino Wool like you've never seen it before. Bold graphics, punchy prints, and performance-driven design. Cool, dry, odour-free—because style and performance belong everywhere you do.

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Men's Clear all
  • NEW COLOUR
    Icon Merino Classic T-Shirt - Goblin Blue Icon Merino Classic T-Shirt - Goblin Blue
    Icon Merino Classic T-Shirt $99.95
  • NEW COLOUR
    Icon Merino Classic T-Shirt - Cosmic Icon Merino Classic T-Shirt - Cosmic
    Icon Merino Classic T-Shirt $109.95
  • NEW COLOUR
    Icon Merino Classic T-Shirt - Black Icon Merino Classic T-Shirt - Black
    Icon Merino Classic T-Shirt $99.95
  • NEW COLOUR
    Icon Merino Classic Long Sleeve - Black Icon Merino Classic Long Sleeve - Black
    Icon Merino Classic Long Sleeve $119.95
  • NEW COLOUR
    Icon Merino Classic T-Shirt - Rad Things Icon Merino Classic T-Shirt - Rad Things
    Icon Merino Classic T-Shirt $129.95
  • NEW STYLE
    Tarn Merino Long Sleeve - 9 Iron / Black Tarn Merino Long Sleeve - 9 Iron / Black
    Tarn Merino Long Sleeve $139.95
  • NEW STYLE
    Tarn Merino Long Sleeve - Iron / Abyss Tarn Merino Long Sleeve - Iron / Abyss
    Tarn Merino Long Sleeve $139.95
  • NEW COLOUR
    Atlas Merino Crew Sock - Ultraviolet Atlas Merino Crew Sock - Ultraviolet
    Atlas Merino Crew Sock $34.95
  • NEW COLOUR
    Signature Merino Crew Sock - Rad Things Signature Merino Crew Sock - Rad Things
    Signature Merino Crew Sock $34.95
  • NEW COLOUR
    Icon Merino Classic T-Shirt - Black Icon Merino Classic T-Shirt - Black
    Icon Merino Classic T-Shirt $109.95
  • NEW COLOUR
    Icon Merino Classic T-Shirt - Dew Icon Merino Classic T-Shirt - Dew
    Icon Merino Classic T-Shirt $109.95
  • NEW COLOUR
    Icon Merino Classic Long Sleeve - Black Icon Merino Classic Long Sleeve - Black
    Icon Merino Classic Long Sleeve $129.95
  • NEW COLOUR
    Icon Merino Classic Long Sleeve - Dew Icon Merino Classic Long Sleeve - Dew
    Icon Merino Classic Long Sleeve $129.95
  • NEW STYLE
    Diversion Merino Bike Jersey Short Sleeve - Fern / Olive Diversion Merino Bike Jersey Short Sleeve - Fern / Olive
    Diversion Merino Bike Jersey Short Sleeve $139.95
  • NEW STYLE
    Diversion Merino Bike Jersey Long Sleeve - Black Diversion Merino Bike Jersey Long Sleeve - Black
    Diversion Merino Bike Jersey Long Sleeve $149.95
  • NEW STYLE
    Diversion Merino Bike Jersey Long Sleeve - Fern / Olive Diversion Merino Bike Jersey Long Sleeve - Fern / Olive
    Diversion Merino Bike Jersey Long Sleeve $149.95
  • NEW STYLE
    Diversion Merino Wind Jacket - Black Diversion Merino Wind Jacket - Black
    Diversion Merino Wind Jacket $269.95
  • NEW STYLE
    Diversion Merino Trail Pants - Black Diversion Merino Trail Pants - Black
    Diversion Merino Trail Pants $269.95
  • NEW STYLE
    Diversion Merino Wind Jacket - Fern / Black Diversion Merino Wind Jacket - Fern / Black
    Diversion Merino Wind Jacket $269.95
  • NEW STYLE
    Diversion Merino Wind Jacket - Desert Sage Diversion Merino Wind Jacket - Desert Sage
    Diversion Merino Wind Jacket $269.95
  • NEW STYLE
    Diversion Merino Trail Pants - Dark Olive Diversion Merino Trail Pants - Dark Olive
    Diversion Merino Trail Pants $269.95
  • NEW STYLE
    Diversion Merino Trail Shorts - Black Diversion Merino Trail Shorts - Black
    Diversion Merino Trail Shorts $219.95
  • NEW STYLE
    Diversion Merino Trail Shorts - Dark Olive Diversion Merino Trail Shorts - Dark Olive
    Diversion Merino Trail Shorts $219.95
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