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Pop-up Opening : Mons Royale x Innsbruck

Mons Royale touches down in the heart of Innsbruck, where action and adventure sports come alive in a city surrounded by mountains.

Pop-up Opening : Mons Royale x Innsbruck
Picture this: There’s a space opening up on the busiest street in the whole city to open up a 2-month pop up in during the holiday season, but if you decide to move forward you have exactly one week to build out the inside, get product, hire staff and somehow make it look good - on a budget. 



The Mons Royale Innsbruck team knew it was a no-brainer, but also that it would take a small miracle to make everything come together in just seven days.


No. 8 Wire & Grit

The term "number 8 wire" is widely thrown around Kiwi circles born from the resourcefulness of New Zealander’s and their mentality to create or repair anything using whatever scrap materials are available to hand. 



Some sleepless nights later, a lot of zip-ties, a little bit of garbage, and the helpful hands of the community resulted in the Mons crew opening up a two floor Pop-Up store of epic proportions in record time. 




Come Say Hey!

Calling all powder hounds, dirt surfers, and nature lovers to come and say hi and experience the beautiful performance of Merino Wool — in person — in our new space! We’re located on Maria-Theresien-Strasse across from Kaufhaus Tyrol. We’ll be doing fun kit customisations, film screenings and dance parties until the pop up comes to a close. Stay tuned to our social channels for more info.

📍 Maria-Theresien-Strasse 32

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